Why BeautytoLife®?
We are so excited.
Months in the making, and many sleepless but exciting nights later, our BeautytoLife® program has launched!
Developing a successful brand in this industry requires blending the right measures of science, with design, vision, and imagination. Having worked across the industry for many years, and having supported numerous brands, not to mention retailers including M&S, Boots, Body Shop, Harvey Nichols, and travel retail companies to develop and launch products and brands in the UK and internationally – Janet Milner-Walker, our founder, know a thing or two about what it takes to build a brand from the ground up.
Over the years Janet has met with many ambitious beauty brand owners, with great ideas, but no experience in what it takes to build their brand and launch this to market. As a way of empowering our clients and ensuring their success, she has now compiled this knowledge into a beauty accelerator program where she, together with the team at Bespoke Advantage® and partnering companies, will be taking you through how to build your brand from ‘concept to shelf’.
Not only will you be working hand in hand with Janet to build your brand in this new eLearning programme, but you will be supported by expert guest speakers – from legal teams to investment experts, suppliers, social media and PR experts, and a brilliant mindset coach – all of whom are wanting to ensure you are off to a winning start!
So what makes this different?
BeautytoLife® is supported by the team at Bespoke Advantage®, an expert beauty brand management company, who work hand in hand daily with well-established beauty and wellness brands, and with retailers to develop and launch brands to market.
We are teaching you the Business of Beauty, based on personal experience of developing and launching brands into retail internationally for more than 20 years.
Regardless of whether you are developing a skincare, cosmetics, fragrance, hair care or wellness brand – you can apply what you are learning in this programme to develop your brand.
We are not teaching you to formulate anything, however we will teach you what you need to know to work with contract manufacturers to build your brand.
This is blended learning, so you can learn online as this is recorded after each session. Ask all the questions you have been waiting to ask but haven’t found the right people to answer them!
What we will cover
Discovering your niche – we will take you through how to validate your dream idea, create your strategy and your cash flow forecast to move you forward.
Crafting your story – we will teach you everything you need to know about branding – from your logo to your colours, font type, brand vision, mission and messaging and the importance of video.
Blending your formula – this is all about where to find contract manufacturers, how to work with them, how to negotiate with them, managing your quality control, creating your formulations, and sourcing your packaging.
Setting the stage – we will navigate you through how to create your marketing strategy and PR before launching your brand to market.
Spreading the word – we will walk you through how to launch your brand to market – today there are so many more routes to market from bricks n mortar to online channels, pharmacy, grocer, working with agents and distributors and what you need to know.
Revitalising your brand - once you have launched your brand to market, you need to consider how you are going to extend your brand moving forward – through new products and categories and across international marketplaces.
Who is this for?
Launching a brand will test your patience, determination, and you need a positive can-do attitude. Regardless of whether you are a make-up artist, working in marketing as a product manager, or perhaps in a completely different field but you have a burning desire to launch your own beauty or wellness brand, come and join us. This program has been designed with you in mind.
If you have been asking yourself the following questions:
• What is the process I need to follow?
• What budget do I need to make this a success?
• How do I find and work with contract manufacturers?
• How do I create my brand identity and my marketing strategy?
• How do I get my brand into the hands of retail buyers?
Then this is the program for you.
If you have a great idea, or perhaps you have already started building your brand, and you would like to work alongside Janet, and her expert team to help you to make this happen, let us know.
Get in touch at hello@beautytolife.co.uk. Enroll today to become a successful beauty entrepreneur.